Sara came to me with a clear vision: to elevate her brand into something that felt as fresh and curated as her style and as fun and feminine as her personality. With a strong social media presence and a growing blog, she needed a brand that could effortlessly bridge interiors, content, and style.

We created a playful yet polished identity that feels preppy without being too precious and bold without losing the charm. A soft, classic color palette paired with whimsical typography brought the right balance of sophistication and spunk, while clean design allowed her work (and personality) to shine.

From branding to social templates, every element was crafted to help Sara show up confidently and consistently across platforms inviting her audience into a world that’s both beautiful and joyfully lived-in.